Andre1969
Thinks s/he gets paid by the post
It's simple. Just realize that corporate will do whatever they *think* will net more profit, and then ask yourself how they might accomplish this without outright lying...
Increase all prices by 30% (or whatever). Then start applying discounts to the inflated prices, maxing the discounts at 30% (or 25%, or maybe 35% - see, we *lowered* prices!). It's dynamic pricing, not surge pricing! We care about *you*, our valued customer!!
You would think that that corporate would have realized that the American customer isn't going to be fooled by this kind of trickery, and that the concept of it is as old as the hills.
Heck, I remember an episode of "Little House on the Prairie" where Mrs. Oleson wanted to jack up prices at the mercantile, and then advertise a "sale price" that was still more than the original price.
But, I guess in some instances it works. Otherwise, corporate wouldn't keep trying it.