I cancelled Prime mainly because we don't watch their video much and the price is just too high. Actually, I find their user interface on Prime Video to be very confusing as to what was included with Prime, available to rent/buy, available on another streaming service but possible to subscribe within Prime, etc. The additonal fee for avoiding ads simply made me sit an think about whether the benefits of Prime were worth the cost. We mainly took advantage of the "free" shipping, but for the price I can live without it, given the other options such as a minimum purchase, opting for slow boat, etc.
But, yesterday I watched a video on Prime from Freevee for the first time. The commercials interrupted the dialog in mid-sentence! Wait, that goes under the Pet Peeve of the Day thread. Anyway, I assume that was Freevee's doing, not Prime Video?