Yikes! Where do you put 1 million visitors a year in that small town? Do they walk on top of each other?
Yes. Visitors are stacked 10 deep.
The number I cited was from a travel article, and I would think they got it from the town officials. It's hard to believe, because Pisa gets 5 million visitors, and the ground in that square was crawling with visitors when I was there on the same trip in May. And the Pisa square is many times larger than Civita.
As Civita did not have that many visitors when I saw it, then, it had to make up for it during the peak months, which would make it a lot more crowded. Yet, when I searched the Web looking for tourists' photos and videos, I have yet to see one with a crazy crowd. It's a mystery.
I was there in 2003. At that time there were a few people taking advantage of the few tourists by selling trinkets and food from a stand outside their house. I remember seeing one of those signs with pictures of about eight different factory made ice cream treats in big print with bold colors. I hoped that that type of visual pollution would not be permitted as it truly ruined the look of that lovely old town.
As I recall, there were at least 1 restaurant and one gelateria there, and at least one souvenir shop. Not that many.
Perhaps people go there, look at the bridge, and give up without trying to walk up like some that I saw. But even on the other side of the bridge, the town of Bagnoregio was not crowded. Nothing like Orvieto, Montepulciano, or other towns I visited on the same trip. Of course Siena was a zoo, as I imagine it always is, let alone Florence.
So, where were those million visitors?
PS. OOPS. Never mind. I just saw a video showing tons of tourists trudging up the bridge. Don't know what month that was.