Now that's very interesting. So, if the market were to go up, those options expire worthless, and that you're ok with

Explain why.
Oh yeah, you've also lost that guaranteed growth rate. So you have $100k, invest $98k and use the other 2% for put options. The market stays flat and the next year you have $98k to invest.....Instead, you put that $100k into a VA and the market is flat, but you got a 7% annual step up in value to $107k. Did you really pay anything for that rider?
Let's be fair though, instead that market dropped 10%, so your investments are now worth $88,200, but the puts brought your value back up to about $98k. Wait, your VA has that guaranteed growth rate so it is still worth $107k.
Hold on, what about if the market is up 10% this year?? OK, so your investment is now worth $107,800 and that annuity is worth $108k or so (we're assuming that extra 2% cost of insurance).
Tell me again why VA's don't work.
BTW, I feel like you've pigeon holed me into some VA salesman. In fact, I do a lot more stock and bond trading than I do annuities.
It just so happens that I think this is the perfect environment for VA's.