Amethyst
Give me a museum and I'll fill it. (Picasso) Give me a forum ...
- Joined
- Dec 21, 2008
- Messages
- 12,686
Daytime TV bombards the viewer with Medicare supplement ads offering "The coverage you deserve!" as if regular Medicare were somehow cheating us. The spokesperson uses the phrase "no extra cost" a lot, even though these supplements can be quite expensive.
Mr. A. and I just got ads in the mail for a "resort-like" old folks' home (a real old folks' home - the models have jowls and dewlaps, and one looks downright infirm). Their slogan? "Live the life you deserve!"
To me, the phrase "get what you deserve!" has always sounded a bit ominous. I'm trying to figure out when this became the marketing phrase of choice.
Mr. A. and I just got ads in the mail for a "resort-like" old folks' home (a real old folks' home - the models have jowls and dewlaps, and one looks downright infirm). Their slogan? "Live the life you deserve!"
To me, the phrase "get what you deserve!" has always sounded a bit ominous. I'm trying to figure out when this became the marketing phrase of choice.