Taking a break from doom and gloom, this a reminder just why I left the corporate world.
YouTube - The Process
YouTube - The Process
Oldbabe.. it was EXACTLY like this.. including the pseudo-upbeat jargon.
I know that blonde. I know her with my DNA and I want to rip her throat out..
I know that blonde. I know her with my DNA and I want to rip her throat out..
Damn I missed all the cute blonde in corporate marketing, CFB were they all hiding in Folsom?
What happened here is that nobody in Gap middle management wanted to make a decision on what clothes all the women would be wearing *before* the photo shoot.
Therefore, during the shoot, the ad agency couldn't pose them all together in one shot. So they photographed each girl separately under the same lighting in probably 10 different sets of clothes each.
Then they got some junior artist to quickly comp about 500 combos together (probably overnight, if I know my ad agency/corporate procedure) so some the Gap's in-house Executive AD could choose which ones should appear together in the final shot and in what arrangement.
Now of course, the AD couldn't choose just one without seeing a "final" version, so said junior artist was then told (at 10pm the night before the print deadline, after waiting around since 2:30pm for the feedback from above) to make 3 or 4 final versions by 7am for the AD could make the final choice, and the agency could get the art to the printer by 8:30am to get it on press.
So the artist stayed up until 4am at the office assembling final-resolution images on a computer with not-just-quite enough RAM to handle it, resulting in a few file-killing crashes, and we see here what happens when your artist is sleep-deprived and in a very very bad mood.
Of course the art wasn't approved 'til almost 4:30pm the next day, resulting in a 100% rush fee applied to the print job which the agency had to eat, but which they'll get back from the Gap by inflating fees on future jobs.
(this is all guesswork, i have no idea what really happened. i'm so not in that part of the biz anymore.)
If they could have just made a decision before the shoot, the photog would have shot a beautiful picture and the Gap would have paid maybe 1/4 what they actually wound up spending.
One reason I kept it together for so long was in minor part "wise" words from a piggish professor who said to my group: "You're gonna be prostitutes. You just have to decide if you're gonna be a $5 hooker on the corner or a $500 escort."
No, I appreciated it. That's why I remembered it and posted it twenty-something years on.
[That doesn't mean he wasn't piggish -and not just for this one comment. Ya kinda had to be there. Sorry if I have offended our porcine members. For penance I will abstain from bacon and other pork products for [-]24[/-] 12 hours.]
And what was piggish about this honest man? Should he have told you about how wonderfully beneficent the w*rking world is. Should he have presented the situation in some Napoleon Hill-like fantasy about how you wold be helping customers to achieve their goals while you all were being the best you could be? Should he have handed out the big foam fingers to the class and lead you in a ritual of degradation of the human condition, worshiping the glories of the business world where you'd soon be separating the sheep from their money.
Did you prefer the profs that promulgated the vile lie that you all would be helping people by lightening their wallets? Did the academics that acted as apologists for business give his/her student warm fuzzy feelings about the economic rape they were headed out to perpetrate on the suckers?
Here,at last, was an honest man and his reward is denigration here in 2008. You should all him and both apologize and thank him for his candor.
It is to be hoped more of these academic pigs could be found to the point where there students could no longer look at their own faces in the mirror each morning when they got ready for work.
Why is this so interesting? Um.. just a little crude, arrogant, not particularly brilliant yet egotistical, leched/latched onto the cutest females (he was 60-ish). He cursed like a sailor and I think he just liked shocking the sensibilities of the tender teens. Most were terrified of him as he liked to stomp around and rip people's work off the walls. I was a few years older than most of the students so I just thought it was all quite amusing. If you had to think of an actor to play him you might cross Rod Steiger with Bill O'Reilley.