thefed
Thinks s/he gets paid by the post
- Joined
- Oct 29, 2005
- Messages
- 2,203
What exactly does that mean?? "The next level" surely means different things to different companies, but the general principals should still be the same.
I own two mildly successful service oriented businesses : Air Duct Cleaning and Lawn Care. Each is independent of the other, except for ME being the common factor. The lawn care business is not my concern right now, as there is endless potential I have yet to tap into. This company's gross sales far exceeded expectations, with only a very simpling marketing plan implemeneted. I KNOW I can grow the lawncare company 150-200% this coming year...no doubt.
My air duct cleaning company however is stagnant. I'm not getting a lot of business lately, when I get leads I'm not closing them as easily, etc . (EX: I usually close 40% of leads from a particular source. These last 3 months I've closed maybe 15%) HOWEVER, I have exceeded last years gross sales by nearly 25%. It just seems like I've hit a brick wall in the last 3 months or so.
I'm not so sure how to take the duct cleaning business to the "next level". It seems I've tried every marketing approach I can afford and nothing works better than what I'm doing. But what I'm doing isn't GROWING, I'm stagnant. I currently rely on some referrals from HVAC and other professionals (home inspectors, mold guys etc), as well as targeted online advertising. I also get good business from ServiceMagic contractor referral service. I've all but given up on newspapers or coupon clipper magazines. I've tried door to door fliers. Ads in local church or school bulletins. Etc etc
And now I'm stuck!!! Any ideas where to go next
I own two mildly successful service oriented businesses : Air Duct Cleaning and Lawn Care. Each is independent of the other, except for ME being the common factor. The lawn care business is not my concern right now, as there is endless potential I have yet to tap into. This company's gross sales far exceeded expectations, with only a very simpling marketing plan implemeneted. I KNOW I can grow the lawncare company 150-200% this coming year...no doubt.
My air duct cleaning company however is stagnant. I'm not getting a lot of business lately, when I get leads I'm not closing them as easily, etc . (EX: I usually close 40% of leads from a particular source. These last 3 months I've closed maybe 15%) HOWEVER, I have exceeded last years gross sales by nearly 25%. It just seems like I've hit a brick wall in the last 3 months or so.
I'm not so sure how to take the duct cleaning business to the "next level". It seems I've tried every marketing approach I can afford and nothing works better than what I'm doing. But what I'm doing isn't GROWING, I'm stagnant. I currently rely on some referrals from HVAC and other professionals (home inspectors, mold guys etc), as well as targeted online advertising. I also get good business from ServiceMagic contractor referral service. I've all but given up on newspapers or coupon clipper magazines. I've tried door to door fliers. Ads in local church or school bulletins. Etc etc
And now I'm stuck!!! Any ideas where to go next