Gone4Good
Give me a museum and I'll fill it. (Picasso) Give me a forum ...
- Joined
- Sep 9, 2005
- Messages
- 5,381
Wellpoint just reported last week in response to the story about breast cancer targeting that less than 1/10th of 1% of all policies were rescinded in 2009.
That is an irrelevant and highly misleading statistic. The relevant statistic is "what percentage of women diagnosed with breast cancer in 2009 had their policies dropped." I doubt we'll see Wellpoint advertise that number.
Here's what they were doing, by the way . . .
And this isn't exclusive to Wellpoint, and certainly not exclusive to breast cancer. Here's a similar story about Assurant (previously Fortis) using a similar computer algorithm to identify HIV patients.They had no idea that WellPoint was using a computer algorithm that automatically targeted them and every other policyholder recently diagnosed with breast cancer. The software triggered an immediate fraud investigation, as the company searched for some pretext to drop their policies, according to government regulators and investigators.