Thanks for the link. It's good to have first-hand information from the company, even if it is a lot of BS corporate-speak. First, I noticed:
I hate those digital advertising/menu boards. I don't want to be "upsold" to. I want a simple list of prices so I can comparison shop. Of course the displays are carefully timed so that you can't do that. By the time you've figured out the screen layout, and before you can compare prices, it flips to a video advertisement.
Then there was the backpedaling on the initial (more honest) press release:
Note careful use of the word "could" and the down-playing of the rest of the possibilities, such as surge pricing (even if by another name.) Yeah. Sure. They could do something to benefit the customer. I'm not holding my breath.