It occurred to me a few nights ago, that I was seeing almost as much advertising time on the TV show I was watching, as content... so at 8:27PM, I clocked the ads. Between 8:27 and 8:34, the advertising was almost constant, except for two 15 second breaks, that went back to the show, to give some teasers about what was coming up on the program. That's 7 minutes, of which 30 seconds could be possibly classified as content.
We currently receive about 20 minutes of commercials out of every hour of TV.
During the last few Nascar Race broadcasts of the year, the newest approach was to have between half and two thirds of the screen devoted to commercials, with a non-sound continuation of the race in the other part of the screen. At one point this went on for almost ten minutes. There didn't seem to be any complaints about this, so my guess is we'll see more of this in sports broadcasting.
Now, many of the TV "Package" programs that offer movies continuously shop pop-ups... usually of coming attractions, and some channels keep a "corner reminder" of the channel you are watching.
The internet...
It used to be that advertising was just there... and over decades of using the internet, we developed skills to pick out the content we were interested in, and skip the ads that had no appeal. Now, it seems that it is almost impossible to select content or to scroll without inadvertently triggering another page, or a popout ad. Even worse, the unclicked video or the background sound track.
This April 2014 article (blog) gives some numbers as to the 2013 dollars spent on TV advertising $66B, and on Internet (digital) advertising $43B, which works out to a little less than a thousand dollars per U.S. household.
Digital Ad Revenue Skyrockets, But Still Lags TV - CMO Today - WSJ
And so, advertising is in some state of flux, with experiments in play to develop the most cost effective approaches. In between are the customers.
So too, here on ER, a mix of thinking and opinions for the media part of our lives. Cut cable, or keep it for the sports... Use OTA and Netflix... Smart TV, Roku, Tablet or Phone... no single best solution... but most, to one degree or another partially or totally dependent on advertising.
Now, from a different tack... How much of the future of our economy is rooted in advertising? The 106 channels on our cable or satellite system that are devoted totally to advertising product. How many startups, how many jobs are dependent on this? What about the Pharmaceutical Industry? Would the development of medicines slow without the sales that come from advertising? And then... isn't the political structure of government built around the advertising designed to influence voters and the democratic process?
I can't help but think of earlier days... before TV, before Internet... when advertising came from the newspaper, or radio... and even then, mostly directed at the basic products that everyone used... soap, cereal and maybe cigarettes.
The average 8 year old spends 8 hours a day, "screen time". How is/will advertising exposure affect his/her life? Indeed... in our own lives, how does what we watch... how does our exposure to advertising affect... decisions as to what we buy, what we think, and what we do?
We currently receive about 20 minutes of commercials out of every hour of TV.
During the last few Nascar Race broadcasts of the year, the newest approach was to have between half and two thirds of the screen devoted to commercials, with a non-sound continuation of the race in the other part of the screen. At one point this went on for almost ten minutes. There didn't seem to be any complaints about this, so my guess is we'll see more of this in sports broadcasting.
Now, many of the TV "Package" programs that offer movies continuously shop pop-ups... usually of coming attractions, and some channels keep a "corner reminder" of the channel you are watching.
The internet...
It used to be that advertising was just there... and over decades of using the internet, we developed skills to pick out the content we were interested in, and skip the ads that had no appeal. Now, it seems that it is almost impossible to select content or to scroll without inadvertently triggering another page, or a popout ad. Even worse, the unclicked video or the background sound track.
This April 2014 article (blog) gives some numbers as to the 2013 dollars spent on TV advertising $66B, and on Internet (digital) advertising $43B, which works out to a little less than a thousand dollars per U.S. household.
Digital Ad Revenue Skyrockets, But Still Lags TV - CMO Today - WSJ
And so, advertising is in some state of flux, with experiments in play to develop the most cost effective approaches. In between are the customers.
So too, here on ER, a mix of thinking and opinions for the media part of our lives. Cut cable, or keep it for the sports... Use OTA and Netflix... Smart TV, Roku, Tablet or Phone... no single best solution... but most, to one degree or another partially or totally dependent on advertising.
Now, from a different tack... How much of the future of our economy is rooted in advertising? The 106 channels on our cable or satellite system that are devoted totally to advertising product. How many startups, how many jobs are dependent on this? What about the Pharmaceutical Industry? Would the development of medicines slow without the sales that come from advertising? And then... isn't the political structure of government built around the advertising designed to influence voters and the democratic process?
I can't help but think of earlier days... before TV, before Internet... when advertising came from the newspaper, or radio... and even then, mostly directed at the basic products that everyone used... soap, cereal and maybe cigarettes.
The average 8 year old spends 8 hours a day, "screen time". How is/will advertising exposure affect his/her life? Indeed... in our own lives, how does what we watch... how does our exposure to advertising affect... decisions as to what we buy, what we think, and what we do?
