I'm looking at it from the other perspective - it was sheer genius on her part, in a certain way.
I'm at w*rk, and haven't heard the audio in the clip, but do you realize how many hits and how much invaluable publicity she is getting in just 1 day for her and her company? The "Alaska Cannibais Club' or whatever it's called was unheard of before now. In just 1 week, it will be another internet meme! Millions of people will have heard of it. She and her company/club will likely have exposure that would have cost tens of millions of dollars to buy air time to advertise and market to replicate.
This is the Cannabis world's version of Kim Kardashian's sex tape "leak" (i.e. likely intentional release to try and get attention).