I've noticed this too and it is odd. They definitely sell more 40/60/100W bulbs than they do 25W bulbs, and that explains part of it. But that is a big delta. Maybe 40/60/100W light bulbs are sold as a "loss leader" (or at least "low profit" leader?) to get people in thee store and buying, but they feel they don't need to do that with the less popular sizes?
A 25W bulb is just a variation of a 60W bulb, it's not like they really need to charge a multiple to re-coup their engineering, or capital expenditures, etc. You don't pay 2x or more for a car in a less popular color. These are not special or custom orders, just less popular variations.
In fact, this has had a negative effect. I have a few places where I just need some light, 25 or 40W would be fine. But I look at the price and get the 40W - I'll never recoup the savings in electricity with the price delta. And before you say CFL - these are on an electronic timer that can't use a CFL. I feel bad "wasting" energy, but I'm deciding to make it a financial decision.
-ERD50