Cadillac vs Ford

[ls99]

Do you think the ad did it?

Having just watched James Randi elaborate on academics, I'd have to say that at this time I have insufficient data to perform proper statistical analysis of the number of commercials in toto that she watched, how many of those were Cadillac v Ford v Lamborghini or Maserati and did she actually pay attention to them, and read all the requisite fine print and comprehend associated 200 mph fast talk af the needed disclosures required by the FTC, or did she succomb to various subliminal meesages embedded in every commercial's messages, for me to draw a potentially invalid conclusion.

In short: I have't a clue.

But she loves SciFI if that matters.

 

[brett]

I always thought that I would like to have a US luxury vehicle. And it happened. I got a Lincoln as a company vehicle for one year. That cured me. Even more so, during that same year, when I got to test drive a Toyota Avalon and then a Lexus (forget which model). The Lincoln did not even come close...not even with it's air conditioned leather seats! Lemon from day one and I learned that the depreciation in years one and two were massive. I quickly lost all desire for a US label luxury vehicle.

And I was able to relate to those Lincoln adds a year or so ago that essentially said their previous cars were crap but now the 'New Lincoln Company" vehicles were well made!

Did not convince me though.

 

[anethum]

I would think that the arrogant jerk portrayed in the Cadillac ad would be much more likely to buy a Cadillac Escalade (luxury gas-guzzling SUV) than an ELR plug-in hybrid, n'est-ce pas?

 

[ls99]

Once upon a time. very long ago Lincoln made good looking cars, they were highway version of boats. IMHO nowdays Lincoln is competing with the Pontiac Aztec in looks, elegance and charm department.

I know nothing about any generation of Lincoln's reliability.

So far DW's CTS has been flawless, and all services are included in the priginal purchase price to 100K miles, or I think 5 years. Great for me, one less set of wheels to worry about. I really do like my 95 Jaguar XJ6 which I got for less than 10 cents on the dollar, used of course. Puts a grin on face eavery time I get in it.

 

[MRG]

You've got to admire the acting. It is acting, y'know

Yes its acting and I got a kick out of the Cadillac commercial, the attitude 'we got bored on the moon'. Now in real life I don't like attitude, but I see humor in commercials.

A commercial won't get me to buy either vehicle. DW had a new Escape that Ford bought back from us, at full price, a lemon. They technically didn't have to give us full price, but they did.

It was a lemon, the only problem we had was the original dealership. When we went to another Ford dealership, they immediately gave us all the information needed to document the issues.

The dispute process very interesting. I was allowed to sit in the internal discussion, not allowed to say anything more, as I had presented my case. Have to say they were fair.
MRG

 

[rayvt]

IMO, nothing dents future RE fund like buying an expensive, luxury car. Besides the car's cost, it has higher gas mileage, maintenance cost, and insurance fees. It's like giving up 1 - 3 years of RE for a device that gets you from one place to another. But that's LBYM in me.

You missed the point of the commercial. He wasn't in danger of failing to meet his RE goals. He had won the game and was just buying "stuff" because he could afford it.

To him, this was akin to buying a new book vs. waiting for it to show up at the library. You don't need to sweat about expenses that are (relative) pocket-change.

 

[Jack_Pine]

You missed the point of the commercial. He wasn't in danger of failing to meet his RE goals. He had won the game and was just buying "stuff" because he could afford it.

To him, this was akin to buying a new book vs. waiting for it to show up at the library. You don't need to sweat about expenses that are (relative) pocket-change.

Bingo.

 

[robnplunder]

You missed the point of the commercial. He wasn't in danger of failing to meet his RE goals. He had won the game and was just buying "stuff" because he could afford it.

To him, this was akin to buying a new book vs. waiting for it to show up at the library. You don't need to sweat about expenses that are (relative) pocket-change.

Sorry, I was off topic on my response. I was just making a general statement on RE and not the commercial.

 

[JOHNNIE36]

Just commenting on car ads in general: I think many commercials are going nuts with the high speed and dangerous driving. I think these ads are very bad and portray the wrong image to the younger crowd. I remember when it was a no-no to mention the other manufacturer in a commercial. As someone said, many of the ads I just don't get. Over my head you could say. Guess it's my age. What ever happened to "See the USA in your Chevrolet". I miss those kind of commercials.

 

[UnderTheRadar]

I like the Cadillac commercial. Work hard, play hard.

 

[travelover]

I like the Cadillac commercial. Work hard, play hard.

Yea, me, too. I really identify with the Cadillac guy.

 

[Keim]

I liked both ads. Well done, and targetted their respective markets nicely.

It was humorous how one copied the other stylistically. But, how many will catch that if they don't show in close proximity to one another?

 

[Jack_Pine]

I liked both ads. Well done, and targetted their respective markets nicely.

It was humorous how one copied the other stylistically. But, how many will catch that if they don't show in close proximity to one another?

That's a good point as well. I wonder if someone saw the Ford add who never saw the Caddy add...what they would take away.