Are you suggesting there is some "pay to play" going on? I dunno, it does seem like a conflict. But...
I bought that same Food Processor based on the CI reccs (and probably some other on-line sources). DW did *not* want me to spend that much - she told me she saw cheaper ones at Target. I told her that my research indicated this was a better value.
She loves it - she has mentioned it more than once that she is glad that I bought the high quality item (and she *hates* to admit when I'm right
I suspect it was more just a general marketing promotion, rather than any sort of payola.
edit/add - IIRC, the reviews on Amazon seemed to indicate that Cuisinart is not as good as it once was. I can't vouch for that, but the Kitchen Aid got high marks.