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RealAge Disappointment
Old 03-26-2009, 07:28 AM   #1
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RealAge Disappointment

But not that surprising.

Online Quiz is a windfall for Drug makers

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Pharmaceutical companies pay RealAge to compile test results of RealAge members and send them marketing messages by e-mail. The drug companies can even use RealAge answers to find people who show symptoms of a disease and begin sending them messages about it even before the people have received a diagnosis from their doctors.

While few people would fill out a detailed questionnaire about their health and hand it over to a drug company looking for suggestions for new medications, that is essentially what RealAge is doing.
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Old 03-26-2009, 08:15 AM   #2
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Gotta love this marketing concept. Part of its brilliance may lie in weeding out people who don't have an internet connection.
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Old 03-26-2009, 08:22 AM   #3
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Part of its brilliance may lie in weeding out people who don't have an internet connection.
I don't understand the significance. Do non-internet user's buy fewer drugs?
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Old 03-26-2009, 08:27 AM   #4
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I don't understand the significance. Do non-internet user's buy fewer drugs?
Noninternet uses probably have less money, see the doctor less often, and when they do they are less likely to ask about a specific "direct to consumer" drug ad or mailing. Focused marketing , so to speak.

Of course, it could be that the Pharma is simply interested in altruisticly promoting the health and well-being of it's valued customers .
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Old 03-26-2009, 08:35 AM   #5
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I don't understand the significance. Do non-internet user's buy fewer drugs?
You've got something there, they may not need the internet because they see Dr. Oz on Oprah. I was thinking they want to target people who can afford an internet connection.
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Old 03-26-2009, 09:13 AM   #6
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I don't understand the significance. Do non-internet user's buy fewer drugs?
It's cheaper to get to them... no postage or printing costs for instance.
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Old 03-26-2009, 01:52 PM   #7
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Interesting article. Actually sounds like a tool a real doctor could use to help patients. Seems profit motive continues to have a "dark" side and a "good" side. Go figure!

If the intended use for the data were explicitly explained up front, I would see no problem with this sort of quiz. To the extent it is "sneeky", I find it offensive.
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Old 03-26-2009, 02:54 PM   #8
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Interesting article. Didn't know there was a nefarious motive behind it. Regardless, I took the test and came out with 31 years old... I'm almost 39.
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Old 03-26-2009, 09:28 PM   #9
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I don't understand the significance. Do non-internet user's buy fewer drugs?
I used to buy a lot more drugs before I got on the web. The internet IS a drug.
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