ProspectiveBum
Full time employment: Posting here.
I think this is much ado about nothing. It’s not like the CEO composed and posted this tweet. It was almost certainly done by a lowly social media manager whose job is to try to post funny or engaging content, and monitor the feed for customer problems or complaints. Given the uproar, they might get fired for what was a silly Reddit-style meme post.
I do think it was ill-advised (a general rule of marketing should be “don’t make fun of your customers”), but seems to have been blown waaaaaaay out of proportion.
I do think it was ill-advised (a general rule of marketing should be “don’t make fun of your customers”), but seems to have been blown waaaaaaay out of proportion.