I shudder at the thought of eating at McDonald's, although I seriously loved their fries back in the days when they cooked them in beef tallow.
Actually, the most vivid memory I have of them was from 1976 in Munich. I was walking down the street wondering which wonderful German restaurant I was going to have dinner at, when I saw a line of people on the sidewalk waiting to get in to some place. As I drew closer, I saw that it was a McDonald's (I had no idea they were in Germany back then). There was a big sign in the window advertising the "Viertel Pfunder" (quarter pounder) and the Germans were lined up to try it.
That experience taught me that the company knew how to market themselves better than most, and I've made a chunk of change over the years with their stock.
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