Short term I would not venture a guess about the Ford stock price. But as has been mentioned previously, the advent of self driving cars will fundamentally change the industry. They are on the way.
Think about the family with Mom and Dad working and teens driving to all sorts of locations such as school, events, weekend parties etc.. The current challenge is either a lot of shuttling around, or commonly, 2-3 cars being shared in a larger family.
A single self driving car could take the kids to school, come home and take mom or dad to work, head back in the afternoon to pick up a kid or two, head back out later to pick up mom and dad. If a hybrid or electric, even gas not a big issue. This could significantly reduce demand for multiple cars in a family.