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Consumer Types
Old 05-12-2004, 11:11 PM   #1
Thinks s/he gets paid by the post
Join Date: Feb 2003
Location: Mesa
Posts: 3,588
Consumer Types

I saw this over on the nofeeboards and thought it was interesting. You will have to sign up for Market Watch to read the link, but it won't cost you anything:

"Step 1 - Become a Satisficer

There are two kind of consumers: "Maximizers" who have to get the best product or service available and "satisficers" who learn how to settle for "good enough. . . "

"Step 2 - Choose when to choose . . .
Step 3 - Focus on what is good in your decision . . .
Step 4 - Regret your decisions less . . .
Step 5 - Arbitrarily limit the number of choices . . ."
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