When my son was growing up, he socialized with kids from familiies with more "things" and with less "things" than we provided my son. I always tried very hard to point out to him that "things" were not the way to measure his friends and that to judge them by how loyal and trustworthy they were to him. I also pointed out that how many things we gave him was not the way to judge us as parents either. I think he learned that people choose to spend their money in different ways and having a lot of "things" wasn't an indicator of wealth. It seems to have worked although my son doesn't always spend his money the same way I would have. But he always has a plan and does not spend irresponsibly so I can't complain.