Texas Proud
Give me a museum and I'll fill it. (Picasso) Give me a forum ...
- Joined
- May 16, 2005
- Messages
- 17,265
That happens all the time, and somehow it doesnt get out. Nobody pays the same price.
I was a pretty big fish...5th largest US company by market cap. One company that chose to walk rather than give me a good deal lost their business when a bunch of other companies saw that we had changed products...and they all followed suit. The competitor waived the charges for their software and just charged us for support...and picked up all the other defectors as well. We paid them pretty good money for the next 7 years...not as well as if we'd paid full price for everything...but they made a lot of money and a good profit.
Its all about continued and ongoing repetitive business. But thats not the way its done today...its 'get your big hit now, then dump these bozos, and we'll spend $100M in advertising to get some more of them!'.
Pennywise, pound foolish.
Agree with you on this... mine was different... they wanted a very cheap price, not one that was a small discount... and there were people willing to undercut all the time... however, we gave good service and it was such a small cost in the whole that the service level mattered more than the price.. The CFOs did talk to each other and they did find out if there was a price drop.... and they would ask for it... ours was an annuity business...
My friend had a saying 'swallow a camel and gag on a knat'... your example is similar... sell it for less than cost, but make up for it in volume....