Spent all day drinking beer.
This was the first day (of 3) for the judging at the Great American Beer Festival.
It's hard to describe, but the affair gets huger ever year, and to nobody's surprise we have a new record.
222 judges are evaluating 5,510 beers from 1,330 breweries in 90 categories. Needless to say, the logistics of this operation are staggering, and it takes over 150 very well trained and experienced volunteers just to sort and bring the beer samples to the judges.
All tasting is completely blind, so we don't know who won what until the medals are announced on Saturday.
Yes, it's a lot of fun, and we have some great discussions around the judging tables, but it's a serious task at the same time. The medals are a huge prestige and marketing asset for the breweries, so we're very scrupulous about how we do it.
This was the first day (of 3) for the judging at the Great American Beer Festival.
It's hard to describe, but the affair gets huger ever year, and to nobody's surprise we have a new record.
222 judges are evaluating 5,510 beers from 1,330 breweries in 90 categories. Needless to say, the logistics of this operation are staggering, and it takes over 150 very well trained and experienced volunteers just to sort and bring the beer samples to the judges.
All tasting is completely blind, so we don't know who won what until the medals are announced on Saturday.
Yes, it's a lot of fun, and we have some great discussions around the judging tables, but it's a serious task at the same time. The medals are a huge prestige and marketing asset for the breweries, so we're very scrupulous about how we do it.