I just participated in an online focus group. It was about a local Medicare Advantage Plan. They weren't trying to get us to enroll, it was watching 3 different ad campaigns and answering questions and commenting on what we liked or didn't like, what parts motivated us to call for more info, etc. It was very interesting and took an hour of my time.
In 2015 I participated in another focus group from the same insurance company. That one was in a local office building. There were 8 of us at a conference table with a coordinator and one wall was a mirror so I knew we were being watched. That one was about how we decided on that company for our ObamaCare insurance. We were given sandwiches and drinks and a $100 dollar bill on the way out. No SSN needed, no 1099 issued.
This time it was done from home online in a chat session that included pictures of ad materials and videos of possible commercials with different story lines. I don't know how many of us were participating but we made comments and then took polls based on everyone's comments, do you agree or disagree? Many folks were concerned about the network limitations. We were asked if the ad motivated you to call for more info. We were not asked anything about original Medicare vs. Medicare Advantage.
Instead of the $100 bill on the way out the door the payment this time is a $125 Amazon gift card in email. Almost as good as cash!
In 2015 I participated in another focus group from the same insurance company. That one was in a local office building. There were 8 of us at a conference table with a coordinator and one wall was a mirror so I knew we were being watched. That one was about how we decided on that company for our ObamaCare insurance. We were given sandwiches and drinks and a $100 dollar bill on the way out. No SSN needed, no 1099 issued.
This time it was done from home online in a chat session that included pictures of ad materials and videos of possible commercials with different story lines. I don't know how many of us were participating but we made comments and then took polls based on everyone's comments, do you agree or disagree? Many folks were concerned about the network limitations. We were asked if the ad motivated you to call for more info. We were not asked anything about original Medicare vs. Medicare Advantage.
Instead of the $100 bill on the way out the door the payment this time is a $125 Amazon gift card in email. Almost as good as cash!