Amethyst
Give me a museum and I'll fill it. (Picasso) Give me a forum ...
- Joined
- Dec 21, 2008
- Messages
- 12,668
Women in that age group have a horror of anything that seems "old," [I remember getting a 25th birthday card accusing me of getting old], and prunes are associated with old people - partly because of their fame as laxatives, and partly because of phrases like "wrinkled up like a prune."
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Dang, both of you beat me to it. I just sigh when I see "dried plums" on the shelf at the grocery store.
From FAQ | California Dried Plums:
Try saying that first one five times fast! And why is the target audience women between the ages of 25 and 54? And they admit (as I always suspected) that the reason they use the term "dried plums" is (a) it sounds better after years of prune jokes, and (b) they've dumbed it down, just like many other things.