Even though I am on the Dewalt platform, there is one "line" that folks will often "add" to their main platform (if it isn't already their main platform) - the Milwaukee M12 (12 volt) platform. This is easily the best 12 volt platform out there and the brushless (i.e. M12 Fuel) tools tend to get a lot of praise. These tools are generally compact and the "Fuel" line are powerful (admittedly - the fuel line gets pricey and can approach 18 volt tool prices.
The only funkiness with the M12 line is the batteries fit in the handles and while this can make them super compact, the handles are fatter and some folks don't care for that. In general though, as folks get older they often appreciate lighter tools - "power" gets all the headlines, but isn't everything.
In many ways, it really comes down to "what do you anticipate DOING with these tools?". If it is drilling a few holes, hanging some pics, cutting an occasional piece of wood - well almost any tool will do and no need to drop a lot of coin. If you building a deck, fences, remodel, then maybe spend more.
Finally, the "pro" lines actually have cheaper tools within them so getting a "pro" brand doesn't always mean you are getting an awesome tool. Since I am in Dewalt, I am more familiar with their stuff. In GENERAL, their pecking order is something like: Brushed tools > Generic Brushless Tools > Atomic brushless tools > XR brushless tools (includes flexvolt advantage and power detect tools too) > Flexvolt 60 volt tools (these are more about extra power vs. just quality). I have gravitated to the XR tools, but have at least one atomic....honestly, all are overkill for my home use.