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Source WSJ 02/20/2024
Interesting announcement. They say it’s because of inflation, but I think it’s a contributor, not a victim. They blame the cost of fuel, but I would expect fuel cost to have a much greater impact on the price to fly, not check a bag.
When prices are unbundled like this it’s a way avoid raising the price that is used in all the search engines. It will just motivate more people to carry on, which already causes boarding delays and hassles.