Hi,
I'm hoping you can help me resolve something that often bothers me. Frequently I see an article like your "Millionaire Families" piece, which says something like this: "The number of American households with a net worth of $1 million or more, excluding their principal residence, grew to a record 8.9 million last year."
What it says may be true, but without adjusting for population changes or inflation, it doesn't mean anything. You state that "The number of millionaire families rose to 7.1 million in 1999," but since the population increased from 273 million to 300 million in that period, and a million in 1999 was equivalent to 1.21 million in 2006, there may well be a decrease in the per capita households with the same spending power.
So, my question is: Do journalists realize that they should adjust the numbers, but don't do it because readers won't understand? Do they fail to adjust because it would make the story boring?
I'm not just criticizing -- I would like to understand this.
Thanks,
Al