Points of view
Shameless rip-off of the "Is the Real Estate Bubble Bursting" thread...
We've heard all the reasons. Chip shortage. Supply chain issues. Pent-up demand. General inflation.
The net result is, it's been hard to buy a new or used vehicle for a while. My vehicles are getting long in the tooth, and I've wanted to replace at least one of them for a while now. But I would prefer to wait until the supply comes back up and, maybe, prices come down a little.
Anyone have an auto industry crystal ball they'd like to gaze into and tell us what you see for the future?
Depends on one point of view.
"I wanna buy direct!!!!" " I hate salesmen!!!" "Tesla!!!!!" "The dealership model is obsolete!!!" "I don't wanna haggle!!!"
Well, lately, the public has gotten a taste of that.....full price, is a fair price. "Show me your invoice!!!" "Oh yeah? Show me your underwear". Things have changed due to supply shortages. So many got what they wanted - no haggle.
It will tame. As supplies come back - yes, it will tame but I highly doubt it's going to go back to the crazy discounts of the last generation. "I'm walking!! I'm going to the other dealer!!" "Well don't let the door hit you where the good Lord split you". *Some* OEMs are this time gonna try and keep days supply of inventory down. This cuts their costs via floorpan subsidies (paying for interest costs for inventory for 60-90 days). Less supply will mean less discounting than before.
Sure, it'll end and flow. Some OEMS - WON'T learn. They'll go back to over producing and retailers will discount more. There will always be ebbs and flows.
Another wish being granted....
"I wanna buy direct!" - OEMs are watching. The Tesla model is full sticker price.
Other OEMs are starting to force dealers to do the same thing - - ok, full price MSRP. People got their wish no haggle. Oh lets look at the sainted manufacturers to "buy direct " from. Let's put aside the KNOWN problems with airbags and other things that the sainted OEMs sold people - knowingly.
One OEM just now - on some units - is putting a MANDATORY $1500 on the sticker for subscription services. Imagine that -wanna buy the car? Well guess what, swallow this $1500 pill.
'The Dealer is greedy!"
Really? the dealer profit margins - are NOTHING compared to the Apple, MSFT, TGT and other margins that we all applaud all the time. Furthermore - when the Dealers are gone - who REALLY thinks that that profit margins will go to the customer? Look at Tesla? Their margins are GREAT - why? They keep the money - they don't give it to the consumers. OEMs care about pleasing Wall Street, not being a charity. It's not Our Lady of Toyota.
So yeah, prices will tame a bit though not today. A cursory look at insider sales reports shows - that many dealers have 120 days of SOLD factory. orders in the pipeline - at full sticker.
I know what I speak of - I personally have helped in "2" metro markets - and subserviently their profit margins went UP.
Lastly.... eventually it'll be more corporate like people think they want. Guess what? Open the chat box for service. No more talking to a real professional whose pay depends on you being happy with the service.
My bottom line: Prices will come down- but NEVER EVER to where they used to be, The leverage is changing, the tables are slow turning. I believe the dealer model will remain to an extent and guess what? Fewer people will own more dealerships and control the market. It's already happening, I've seen it not just in public reports - but as an insider. I've both suffered, AND profited due to this.