https://electrek.co/2019/01/24/tesla-model-3-base-35000/
Tesla’s Model 3 is already quite successful based on many metrics, but Tesla is still failing on arguably the most important promise: a starting price of $35,000.
Is the standard Model 3 still coming and where is it now?
The price has always been one of the biggest features of the Model 3.
It was part of Elon Musk’s original “secret master plan” for Tesla: make a compelling mass-market all-electric vehicle.
With a base price of $44,000 before incentives, the Model 3 is not quite there yet.
The $35,000 version is supposed to be enabled by a smaller battery pack and an interior with fewer features and different materials.
It was always part of the plan.
Back in the summer of 2017, we reported on Tesla’s Model 3 battery pack architecture and the automaker already had plans for the standard battery pack at the time.
It was supposed to be available just a few months after the higher-end versions of the car, but then production hell happened and the company had to revisit its priorities and focus on ramping up production in a sustainable way.
Over a year later and Tesla still lists the standard battery pack as being “4 to 6 months” away.