I was told by Fidelity that I would qualify for free TurboTax, but that it was only the on-line version this year, not the desktop version (download/CD), and that it would not be available until January.
Fidelity always does it in January. Last year was the first time I got the freebie, and my rep just gave me the secret code that let me download TT for free. I'll be asking him again next month.
I think this sort of thing varies by what your local rep thinks is best. Mine does other things that mean more to me (both financially and intrinsically), so that's a consideration. Basically, I think if you have a dedicated personal rep at any firm, it's worthwhile cultivating a relationship with him or her and seeing what might develop.