Yeah and they are fighting with an 8000 lb Gorilla, GOOG.I'm curious - does anyone have any opinions on Yahoo? It's near a 52 week low. I work in the search/ad space and Yahoo has fundamentally strong brand and technology, they just seem horribly mismanaged.
I could not agree more. I have used their publisher products (the ads on these sites) and the relevancy from Yahoo was much worse, the click through rate was 1/4 the amount (due to the relevancy) and the payout was higher then Google (don't ask me how, they must be sticking it to their advertisers). They finally gave me the boot for having such low click through rate (forums are very high page view and low click through rate/revenue compared to content sites). I know many other publishers leaving Yahoo and returning to Google. I get much better customer service from Google. I use Google Aps for Domains to have a private label Gmail for Social Knowledge and it connects with my Blackberry (all for free). I am using Google Docs to collaborate with people online (so we don't have to email files back and forth).They just seem horribly mismanaged.
I would not be that fast to switch. This is what was reported for Yahoo! Publisher, it was better revenue (at 1/4 the clicks) for a couple of weeks then it slid off a cliff. I have tried so many different ad networks including Blue Lithium, Yahoo Publisher, Adbright, Advertising.com, Kontera, Vibrant Media, Glam, Gorilla Nation, etc... Everyone promises the world but most have fallen short of expectations and I end up back with Google.if Yahoo ever finds out a way to make you more money than Google, you would switch over in a heartbeat?
I know Yahoo is trying to increase relevancy with their ads but they lost the VP running the Publisher Dept. in the last year. They just don't have the talent to compete, it's like racing a factory Corvette against an Formula 1 car. It's still a nice car but it's not really competition. Where Yahoo is getting business they are doing it by giving away a larger rev share to big publishers (so Yahoo earns less).This is why I think Yahoo has a chance; web publishers don't have any loyalty. It's a business for all of us. I have Adsense on a bunch of my sites and it performs well, but I would also add Yahoo (or Microsoft) if I could - and if I started to make more with Yahoo or Microsoft, then I would use them more and more.
What is this?And then there's the $30s buyout offer from Microsoft which really complicates the situation.
I recall Yahoo! stepping up a while back (found a link) and offering free hosting. Here is an interesting article on their cash crunch earlier this year.Not to hijack your thread macdaddy but how much longer before one of those gorillas goes after wikipedia?
It would be great to get literary works online. It would suck to have their content peppered with ads.