Yesterday's New York Times included a "Back Story" article that cited a 1985 article about the final days of Montgomery Ward. It brought back memories.
From the 1985 article:
Bernie Brennan was the President of Wards at the time and my boss. He finally convinced Rawleigh Warner who was CEO of Mobil from 1969 to 1986, that the Catalog Division should be taken down... A matter of vanity for Mr. Warner who had purchased Wards in 1976 with the intent of a great rebuild.
I was in the meeting where the final decision was made, after much, much discussion and ego padding. Remember it well, as it was where my last job was created. I was appointed special project manager in charge of closing the entire field catalog division... in total, a three year project. In all, including the catalog desks in the retail stores... over 2,000 units, in 34 states, and, despite the numbers in the article, more like 10,000 employees in all.
Just a flashback to several very busy and interesting years.
The rise of shopping malls and the internet eventually spelled the demise of the mail order catalog. In 1985, Montgomery Ward discontinued its catalog because of persistent losses.
From the 1985 article:
Ward's catalogue operation, which includes 20 separate books with a total annual circulation of 5 million and sales last year of $1.2 billion, is the third-largest, in sales, after those of Sears, Roebuck & Company and the J. C. Penney Company.
Mr. Brennan said about 5,000 of the company's 78,000 employees would be affected by the catalogue's demise, which will involve the closing of 200 company-owned catalogue stores and 1,270 independent catalogue sales agencies.
Bernie Brennan was the President of Wards at the time and my boss. He finally convinced Rawleigh Warner who was CEO of Mobil from 1969 to 1986, that the Catalog Division should be taken down... A matter of vanity for Mr. Warner who had purchased Wards in 1976 with the intent of a great rebuild.
I was in the meeting where the final decision was made, after much, much discussion and ego padding. Remember it well, as it was where my last job was created. I was appointed special project manager in charge of closing the entire field catalog division... in total, a three year project. In all, including the catalog desks in the retail stores... over 2,000 units, in 34 states, and, despite the numbers in the article, more like 10,000 employees in all.
Just a flashback to several very busy and interesting years.