I don't believe this group to be anywhere near 'average' in media consumption or early tech adoption, but this is another 'wow' in terms of the general pop.
Viewing video on smart device is now almost HALF of TV viewing on a daily basis… doubles in one year! I remember sitting around a conference table at the TV station I worked for, agreeing that ‘nobody’ would ever spend time watching video on a small cell phone screen…that was when nobody in the meeting had a phone that could actually connect to the internet. Fast forward to a time when most people are, at most, arms length from their smartphone or tablet. By the time a news program airs the latest 'breaking news', most folks have already seen it 2 or 3 times via an app. or on social media.
Not saying if this is 'good or bad'... just sayin' it is what it is. How much video do you watch on a smartphone?
“In a report out June 2, Barclays media analyst Kannan Venkateshwar noted that the average person watched 2.5 hours on a smartphone in the fourth quarter — up from 1.3 hours a year earlier. That compared with 4.9 hours on TV.
For viewers in the demo, the smartphone was more popular than TV, something he called a “considerable shift” in consumption patterns."
Study shows networks are losing viewers to their cell phones | New York Post
Viewing video on smart device is now almost HALF of TV viewing on a daily basis… doubles in one year! I remember sitting around a conference table at the TV station I worked for, agreeing that ‘nobody’ would ever spend time watching video on a small cell phone screen…that was when nobody in the meeting had a phone that could actually connect to the internet. Fast forward to a time when most people are, at most, arms length from their smartphone or tablet. By the time a news program airs the latest 'breaking news', most folks have already seen it 2 or 3 times via an app. or on social media.
Not saying if this is 'good or bad'... just sayin' it is what it is. How much video do you watch on a smartphone?
“In a report out June 2, Barclays media analyst Kannan Venkateshwar noted that the average person watched 2.5 hours on a smartphone in the fourth quarter — up from 1.3 hours a year earlier. That compared with 4.9 hours on TV.
For viewers in the demo, the smartphone was more popular than TV, something he called a “considerable shift” in consumption patterns."
Study shows networks are losing viewers to their cell phones | New York Post