3 cups every morning, and a few in the afternoon and evening. I'm not picky about brand, though I don't like Folgers. For some reason, I find Yuban much more palatable, though it is still quite cheap. Maybe I'll go a bit more upmarket one day, maybe not
As odd as this is going to sound, I also like instant coffee (like samclem). I drink it very rarely, but an occasional treat is to prepare it the way we used to when I was growing up in England - half water and half milk, or all milk, and a decent instant brand, such as Maxwell House. Must be a product of my upbringing - we drank a lot of instant. Then at some point in the early - mid 1970's, my Mum started experimenting with different ways of preparing ground coffee - an all-glass Kona coffee maker, one of those little aluminum pots that you put on the stove, and regular drip coffee makers. Not sure whether it was because my Mum suddenly became hip to ground coffee, or whether it was because of a broader cultural thing in that ground coffee was being promoted and becoming available more in England at the time.
My grandmother, who was particularly frugal, would re-use the same coffee beans in her percolator until her coffee looked like light brown water. We used to joke about that when we visited her. I could never imagine doing that but then, she would have been in her 30's during the depression. I imagine a lot of habits were picked up by people who lived through that era that were never unlearned.