I've experienced a similar level of customer care with Discount Tire. This company is literally the only national brand for which I have any loyalty at all. They will match prices, too, which I did once with a Tire Rack price but I usually just trust them to have a good price and remain constantly amazed by the good and generous service policies.
That has been my experience the last couple years. I have used a chain tire store for our business trucks. But it's out of the way...about 35-40 minutes. The Discount Tire is 5 minutes. I pulled in on a hot day when the TPMS system showed low tire. They have an outside station just for tire fills. I think I have used that 2x's and went in another time for something or other. I asked if they carry Nokian tires & they do. I will likely go over when my Nokians are due to change later this year