OK... at first, I got the broken link. Then it worked and I got the same online offer that others posted (pay when you file??). Just ignore all that. At the top of the page, pull down on "Products & Pricing" and select "CD/Download products." From there, you have the familiar free download of Premier including 5 free federal e-files.
There might be a simpler way, but that's how I found the download/desktop version, in case that helps anyone.
Anyway, I have the download version for free, ran the updates, and now it's importing my info from last year.