I have never owned any laptop other than a Dell bought through their small business services. This was on the recommendation of a friend who was a Dell engineer 20 years ago.
When you buy from the small business section you don't get the bloatware and you get MUCH better customer service. You get someone in the US. I also always buy the extended warranty for 4 years because it covers accidental damage as well. I got almost a new computer last December when my 4 year old computer had a minor crack in the case 2 weeks before warranty expired. They replaced everything but the motherboard and SSD I think. It was a long list. Cost? $0.
They have completely replaced a computer that I spilled a beer on in the past. It almost doubles the price but the service is so good it is worth it to me. They will come to your house, business or hotel and fix your computer the next business day.
Now, obviously that is not worth it to many retirees who can live without a laptop for a few days but the service really is amazing. It includes tech support as well. Shortly into covid my battery went from lasting 6 hours to under 2. They put me in contact with an engineer who did a deep dive and we ultimately traced the problem to an issue with Slack, some work software I had started using. They wanted me to buy a new battery, $80, not covered by warranty, then helped me optimize settings, and 2 years on, I still get 6-9 hours on battery depending on what I am doing.
I like the XPS line but there are Dells that are competitive with some things mentioned here. If you are an occasional user then maybe saving a couple of hundred dollars makes sense. But I depend on my laptop both for work and daily tasks so reliability/service is very important to me.
No affiliation or kickback from Dell, just a happy customer of 20 years!
ETA: My partner got a 13 inch Dell XPS last December, $1,100 including tax, shipping, and 4 year warranty including accidental damage and next day service plus a few extras. Obviously that is more than a $400 costco laptop but she is guaranteed to have no problems for 4 years even if accidentally damages it. Personally I like a bigger screen so I go with the 15 inch. I used to get 14 inch but they stopped making them.