Youtube videos have become quite a source of income for a lot of people. They have diverted a lot of revenues from traditional media such as magazines and TV programs.
Here's another example. A young couple bought a lot of land in the NW, and talked of living off the grid. They started out living in a travel trailer, while trying to improve the lot, put in a septic tank, a water storage tank uphill to catch rain water, a solar power system.
As the revenue came in, they changed the plan and built a large more conventional home, and it will be tied to the grid. Over time, they got a big pickup truck, an excavator, a backhoe, a sawmill, etc... while never talked about the source of the money.
I followed them on/off, and no longer found the story that interesting. Recently, the husband learned to fly and got a private pilot license.