Thanks for the info Al.
1) We need to update the text because the unsubscribe link is just for the newsletter, not all emails. We are looking into how to update that text with our email provider.
2) Thanks for the list-unsubscribe header, we will look into that.
3) Thanks for the link to Mail Tester.
4) When folks sign up they are able to opt-in/out of the communications. So we feel it's compliant with GDPR. We are monitoring GDPR to see how things go with that initiative. We do not have offices or employees in Europe so we are still reluctant that they have jurisdiction over us. That being said, we have never shared information with a 3rd party in our existence. Our privacy policy states we can if members opt-in but we have never allowed members to opt-in so everyone is opted out by default. We don't do sketchy stuff. Even the way we close accounts in the past would past muster with these new laws (ie. remove all personally identifiable information). It was nice to meet and talk about this and realized we were already compliant. As people test the laws the grey areas will become more black/white and we will know if we need to make any more adjustments.
So what's your newsletter? How can I sign up?