The problem is the young man needs guidance and leadership. Finding prospects knocking on a door is virtually useless and will only burn him out.
I was in sales most of my life, owning my own business for a good chunk of that time. There is working hard and there is working smart. I blame the management for this charade.
I have been thinking about your comments because for some reason I keep thinking about this front door visit. It was a "cold call", literally and figuratively speaking. There isn't much sense in knocking on doors in that kind of weather unless you are just going to be handing someone a card or a flyer. But when I asked him if he had any such thing he said he didn't.
As I recall, when I asked him where his office would be, he gave me a vague description of the general area (it is many square blocks in size) and not a specific street address or even a street name. It was just as vague as if someone had said "downtown." Well, where the hell downtown? After asking lots of questions (don't ask why I even cared), I finally figured out where his office would be. I think it was going to be in a small strip of offices built where an old motel was.
It was on a major street in town (about 130,000 people) but one of those streets that people just whiz up down to go to and from work downtown, to get to the highways looping around town, or to get to some large box stores a few miles away. It has good visibility, but that street is mostly populated with gas stations, 4 auto parts stores, Subways, Dominos, and further out a Walmart and a larger strip mall (with vacancy issues). I said to myself "why the hell would anyone want to have an office there." Again, there is decent visibility, but most people driving by are commuters heading to or from work. It is a bit of a pain in the butt to try to get to any of the businesses located on that 4 lane divided street.
Most importantly, although the office is fairly close to one of the more prosperous quadrants of the city, it is located on the edge of the least prosperous quadrant of the city. In addition, if I were to drive there, I'd probably drive by, or fairly close to, 10 other Edward Jones offices. So I wondered to myself (1) why EJ would even have an office in an area where most residents probably don't have enough money to handle a $500 emergency and (2) why he was knocking on doors in a neighborhood located 4-5 miles away from the office. Granted, I wouldn't want to knock on doors in the area surrounding that office myself or by myself. But I could literally walk to the EJ office that is closest to my house.
As you said, "There is working hard and there is working smart." This isn't working smart in my opinion. (In the old days, they used to hand you their business card with a shiny penny attached to the card. No more.) I wonder if any of these trainees ever ask the manager (or even just ask themselves) whether this is a good use of their time.