Mr. Drucker said his goal was to conduct pre-employment screenings that would help companies meet their obligation to conduct fair and consistent hiring practices while protecting the privacy of job candidates.
For example, he said the reports remove references to a person’s religion, race, marital status, disability and other information protected under federal employment laws, which companies are not supposed to ask about during interviews. Also, job candidates must first consent to the background check, and they are notified of any adverse information found.
He argues the search reduces the risk that employers may confuse the job candidate with someone else or expose the company to information that is not legally allowable or relevant. “Googling someone is ridiculously unfair,” he said. “An employer could discriminate against someone inadvertently. Or worse, they are exposing themselves to all kinds of allegations about discrimination.”
Marc S. Rotenberg, president of the Electronic Privacy Information Center, based in Washington, said that employers were entitled to gather information to make a determination about job-related expertise, but he expressed concern that “employers should not be judging what people in their private lives do away from the workplace.”
Less than a third of the data surfaced by Mr. Drucker’s firm comes from such major social platforms as Facebook, Twitter and MySpace. He said much of the negative information about job candidates comes from deep Web searches that find comments on blogs and posts on smaller social sites, like Tumblr, the blogging site, as well as Yahoo user groups, e-commerce sites, bulletin boards and even Craigslist.
Then there are the photos and videos that people post — or find themselves tagged in — on Facebook and YouTube and other sharing sites like Flickr, Picasa, Yfrog and Photobucket.