Update to an old thread - An article in today's news:
"BMW is backtracking on a controversial tactic — charging a monthly fee or subscription to activate hardware-based features in its cars such as heated seats."
https://finance.yahoo.com/news/bmw-...e-monthly-fee-for-heated-seats-145706845.html
According to a survey, "69% of respondents said that if certain features were available only via subscription for a particular brand, they would likely shop elsewhere."
"BMW is backtracking on a controversial tactic — charging a monthly fee or subscription to activate hardware-based features in its cars such as heated seats."
https://finance.yahoo.com/news/bmw-...e-monthly-fee-for-heated-seats-145706845.html
According to a survey, "69% of respondents said that if certain features were available only via subscription for a particular brand, they would likely shop elsewhere."
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