I always bought PC's because of the Apple Mac pricing. I avoided the iPhone because of the pricing and thought the watch was unnecessary for me.
Last November after a bad experience with a Google phone I bought a new iPhone XR for $750. For the quality I would say it is worth it. Now Google has a problem I think as their Pixel 3 was priced too high.
The Apple watch series 4 was pricey but I could find nothing to touch it's capabilities. And it works very well with the iPhone. I'm very much into fitness so it fulfills a health/fitness "want" for me. And what the heck, the stock market is up so I bought the watch.