The two guys that did the 'Free Doritos' were on TV yesterday. Commercial cost the $2,000 to produce! They used their friends in the commercial. One of the largest expenses, $400 bucks for the vending machine. They had 5 panes of glass, broke all five, and the commercial used the first one. They won $1M in some kind of Superbowl Commercial contest. Neither were professionals in the advertising business.