Johnson & Johnson new logo because people can't read

[ERD50]

Just stumbled across this thread today as it randomly popped up in the "Portal" when I was looking at E-R for the first time in several days. I haven't read every post so I apologize if I'm rehashing old news. Here's an excerpt from the J&J press release information regarding the new logo. What amazes me is the verbiage describing the new logo/font. How does an ampersand capture caring and bring purpose to life? Reminds me a joking comment a co-worker made years ago when it seemed like every corporate meeting involved some number of employees receiving an award for this or that. The co-worker commented that he was going to create an award for "Outstanding Performance in the Field of Excellence!"

Oh man, that gobbledygook phrasing makes my skin crawl. No doubt they could have put the money to better use (just burning it would have been better). How much is it going to cost to update graphics on every ad and product?

An "&" captures our caring, human nature? Let's see, the old logo had a stylized "+" sign. The stylized "&" looks like the number "8" with a slash. I think they are being mean to the number "8". I'm offended. I like the number "8".

And the font "delivers both a sense of unexpectedness and humanity" ? What?

It sounds to me they need to use more of one of their own products "IMODIUM® for Diarrhea Relief", sure sounds like their marketing group has diarrhea of the mouth.

On another forum, this would have been titled "... not The Bee", meaning it isn't a parody from the Babylon Bee, though it sounds like one.

You can't make this stuff up.

-ERD50

 

[Gumby]

... I've studied Egyptology in my day and definitely believe we shouldn't go back to hieroglyphics!

-BB

Hieratic should suffice for most purposes, I would think.

Edit: Here is a picture I took last fall at the temple of Philae in Aswan, which are the last hieroglyphics known to have been carved (in 394 AD).

 

[friar1610]

This is sorta on-topic but a coincidence that it happened the same day I’m looking at this thread. I was settling up with a business earlier today. The woman doing the transaction with me was probably in her mid-60s. I noticed a lined notebook on her desk with very neat cursive.I apologized for being nosy but asked her if she’d gone to a Catholic grammar school. She said she had. We had a good chuckle about how nuns always wrote neatly in cursive and taught the Palmer(?) Method in grammar school, thus creating another generation of people with good-penmanship.

 

[Midpack]

The logo isn't actually going away - there will be two logos now.

Although it’s a big change, shoppers likely won’t notice it since the cursive logo will still be used on its consumer products, like Band-Aid and Tylenol. Johnson & Johnson recently split into two companies — one focused on medical devices and medications and the other on consumer health products, which operates under a brand called Kenvue.

 

[disneysteve]

The logo isn't actually going away - there will be two logos now.

That’s interesting. I hadn’t seen that.

 

[Ronstar]

As to what they're teaching in school - I enjoy talking with my niece's daughter who is learning math. I asked her what 8 divided by 3 was. She drew 8 sticks in a row. Circled the first 3. Then circled the second 3. She had 2 groups of 3 sticks circled with 2 sticks left over. So the answer is 2 and 2/3. That's math in 2023.

At the risk of embarrassing myself: what's wrong with that? What is the point you are trying to make?

Nothing wrong, just different than how we learned.

I don't think the suggestion was that it was "wrong" so much as that it was "different" than the way most of us learned it. If it is effective, I don't care how it's done. YMMV

Exactly

Me too. And what age?

It's a very visual way to look at division. I think this could be a good thing for many, if not all people. At least at the start, to get a handle on it, so it isn't abstract. It's exactly what we do when we divide, though our brains mostly take a shortcut once we understand that.

-ERD50

She's 8 years old.

 

[Ger0n1mo]

They don't teach buggy whip making any more either. I don't see value in our education system teaching irrelevant things.

The ability to read historical documents and letters from family members will be lost. Of course, what is taught in school has always changed through the generations. A friend showed me a book he had that contained letters from, and to, soldiers during the Civil War. Many of the letters were from farm boys that probably had less than an eighth grade education and they were very eloquent with wonderful prose. My generation would mostly be at a total loss to write anything as well crafted.

 

[Texas Proud]

The ability to read historical documents and letters from family members will be lost. Of course, what is taught in school has always changed through the generations. A friend showed me a book he had that contained letters from, and to, soldiers during the Civil War. Many of the letters were from farm boys that probably had less than an eighth grade education and they were very eloquent with wonderful prose. My generation would mostly be at a total loss to write anything as well crafted.

This is not going to be a problem going forward as most things are not written on paper anymore...



I remember reading a few decades ago that we will not be able to read most things electronically going forward... think about it..


Music was on discs at 78, then 33 1/3 and 45
Then 4 track (who ever had a 4 track?) My mom bought one
How about 8 track... anybody use these anymore
Cassette tapes
CDs... even cars are not putting in CD players anymore...


As for computers..



We had the 8 inch floppy...
then the 5 inch..
then 'hard' floppies..

RW discs...

Forgot about the movies on those big discs (I have a friend who has one and a lot of movies on discs)


So in 30 to 50 years it will be hard to even get something off of what it was stored on...


I have thrown away all my cassette tapes and my floppy disks many years ago.. gave away all my vinyl records (which my DD now hates as it has come back... I had a LOT of records)...

 

[folivier]

To go further off topic when you count on your fingers which finger do you start with?
I start with my thumb. Why start with your pointer then go to your pinkie then back to your thumb?

 

[Koolau]

Me too. And what age?

It's a very visual way to look at division. I think this could be a good thing for many, if not all people. At least at the start, to get a handle on it, so it isn't abstract. It's exactly what we do when we divide, though our brains mostly take a shortcut once we understand that.

More thread drift.... I think it is a mistake to not start counting at zero. I think the concept of "ten" is a little lost by counting from 1 to 10. "10" is not a number in the way 0-9 are. "10" is a carry, but it's treated as it's own distinct "thing".

-ERD50

I'll never feel embarrassed about thread drift again. Thanks!

 

[Koolau]

The ability to read historical documents and letters from family members will be lost. Of course, what is taught in school has always changed through the generations. A friend showed me a book he had that contained letters from, and to, soldiers during the Civil War. Many of the letters were from farm boys that probably had less than an eighth grade education and they were very eloquent with wonderful prose. My generation would mostly be at a total loss to write anything as well crafted.

Nor would those same students of the current generation be able to discuss the actual American Civil War - likely not knowing (roughly) when it happened, on whose soil it was fought, over what significant issues it was waged, and who were the combatants - oh, and who won.

IOW, in addition to taking short cuts (no more cursive) other important stuff isn't being taught. And as I asked earlier: Instead of these important things, what are they teaching? Something that will help us (US) compete with the world?? Not from what I've seen, but that could get political so forgive me for asking such a ridiculous question.

If you doubt my observation of today's students, ask most any K-12 student about WWII and ask them who the main combatants were and when it happened. Heck, ask them about Vietnam. Heck, ask them about 9/11. If you agree that these things are not important to know about, I guess I've asked the wrong people. I guess we'll just go back to cursive or not.

Sorry. Returning you now...

 

[punkinhead]

The ability to read historical documents and letters from family members will be lost.

Only historians read these documents in their original form and they can learn cursive as part of their college major. We don't make every child learn ancient Greek or Latin. The content and ideas are what matter to most of society, not the original form or language.

 

[JoeWras]

Only historians read these documents in their original form and they can learn cursive as part of their college major. We don't make every child learn ancient Greek or Latin. The content and ideas are what matter to most of society, not the original form or language.

Yes. It won't matter. I am sad that kids don't learn cursive, but I'm not distraught over it. The simple fact is cursive will die.

Cuneiform went away. Someone still managed to translate it over 3700 years later.

One of the most famous is the complaint tablet sent to Ea-Nasir. If the subject is important enough, someone will translate it. In this case, the archeologists realized the common human condition of being shafted by a merchant was important enough to translate.

... And on your behalf I gave 18 talents of copper to the palace, and Sumi-abum also gave 18 talents of copper, apart from the fact that we issued the sealed document to the temple of Samas. With regard to that copper, as you have treated me, you have held back my money in a foreign territory, although you are obligated to hand it over to me intact. You will learn that here in Ur I will not accept from you copper that is not good. In my house, I will choose and take the ingots one by one. Because you have treated me with contempt, I shall exercise against you my right of selecting the copper.

 

[Chuckanut]

Nothing wrong, just different than how we learned.







Exactly







She's 8 years old.

Eight year olds can be very concrete in their thinking. Thus the sticks to help them understand what 8 divided by 3 is.

 

[Sconie]

Many old-time classic logos are in cursive, including Coca-Cola, Ford and Marshall guitar amps -- just off the top of my head. Others?

Kellogg's, Budweiser, Cadillac, Hallmark, Campbell's.....

 

[steelyman]

Sho-Bud and Emmons steel guitars.

 

[Gumby]

The General Electric GE "meatball".

 

[Retired Expat]

Can't read cursive is todays version of yesterdays inability to do fractions:

I am embarrassed for my country. And if anyone asks I am Canadian eh!

 

[jollystomper]

Harrods, Kleenex, Barbie.

 

[eyenitnoy]

"What is happening to our young people? They disrespect their elders, they disobey their parents. They ignore the law. They riot in the streets, inflamed with wild notions. Their morals are decaying. What is to become of them?"

-Plato, 4th century B.C.

 

[JoeWras]

"What is happening to our young people? They disrespect their elders, they disobey their parents. They ignore the law. They riot in the streets, inflamed with wild notions. Their morals are decaying. What is to become of them?"



-Plato, 4th century B.C.

Plato's parents were probably pissed that he didn't read Linear B, instead taking up the new fangled Ancient Greek.

 

[FLJim]

Is it though? What real purpose does cursive serve? The vast majority of communication today is electronic. Email, text, messenger. Or printed out. There’s nothing you actually need cursive for that you can’t do just as well with printing. Maybe spending hours and hours teaching kids cursive isn’t the best use of school time.

Without cursive, what do they do for a "signature"

 

[punkinhead]

Without cursive, what do they do for a "signature"

How often do you write your signature these days? Nobody writes checks, credit card terminals don't require signatures, and online forms allow digital "signatures" by accepting the terms. In the rare times a written signature is required it can just be a random squiggle. Mine has always been a indecipherable squiggle that nobody who knows cursive would be able to make out.

 

[Koolau]

How often do you write your signature these days? Nobody writes checks, credit card terminals don't require signatures, and online forms allow digital "signatures" by accepting the terms. In the rare times a written signature is required it can just be a random squiggle. Mine has always been a indecipherable squiggle that nobody who knows cursive would be able to make out.

Every time I go to a doctor, I have to sign my name - sometimes more than once. That's several times per year.

We still use checks. Maybe 100/year.

Every time I get cash from a teller (I don't use the machines.)

Legal papers - w*rking on a trust/will/POA/Medical POA/etc.

Signatures are actually very effective in fraud cases and other disputes that turn into legal battles. Signatures are typically only scrutinized after a "crime" has been alleged, it's true. But I submit they are still rather common for most of us. It's okay to agree to disagree on this subject as YMMV.

 

[Ronstar]

How often do you write your signature these days? Nobody writes checks, credit card terminals don't require signatures, and online forms allow digital "signatures" by accepting the terms. In the rare times a written signature is required it can just be a random squiggle. Mine has always been a indecipherable squiggle that nobody who knows cursive would be able to make out.

Very few now, but back when I was working I'd sometimes sign 50-100 drawings/ letters per day. Then went to a digital signature and all was well.

Mine was and still is a squiggle. All for speed.