I don't understand the appeal. I can only assume it'll go away soon and the price will go back down. I'm not touching that stock.
No, they just started in 5 countries - US, UK, Australia, New Zealand, and Canada. They just announced they are going worldwide in 130 countries. It's not going away soon, because millions of people in these other countries are anticipating it's arrival.
It's hard enough for me to understand why anyone would download it and use it for free. People who actually pay money for the extras defy belief. I guess some people have too much money? I don't know how people in poorer countries will be able to pay for the extras...go without food?