Swift has used the occasion of her reinvention of her musical past to launch an extended global performance circuit, the “Eras” tour, which could become the most lucrative music tour in history. It will, all in, represent a $5.7 billion boost to the US economy according to the Washington Post, while injecting a profound degree of monetary stimulus into every city hosting her, given that her fans collectively spend around $93 million per show.
In Los Angeles, where she played six sold-out nights at SoFi Stadium, the tour generated enough money to support 3,300 jobs. And Swift generously showered her staff with spiffs, giving each of her tour truck drivers $100,000 in the summer, and providing other bonuses to her sound techs, backup dancers, catering crew and other staff, to the collective tune of $55 million. She can afford it. Already a billionaire, Swift stands to personally make as much as $4.1 billion from the “Eras” tour, according to estimates cited by the Post.