ziggy29
Moderator Emeritus
Bingo. Nailed it.I'm not sure if "scaring" is the only word I'd use. It think that's part of it, but there's also the echo chamber effect. The cable/radio/internet outlets don't need to get most of the market. They can focus on niches. One tactic is to talk only to people who already are leaning toward XX, and reinforce their opinions. Most people like to hear that they are right (as in "correct"), so they tune in again, and ratings go up. Over time, the biased outlets get solid niches that are big enough to make a profit.
I hate to suggest that 3 networks plus the AP and UPI was a golden age, but one advantage was that most Americans got approximately the same set of "facts". Now, with so many outlets, people can choose to hear only what they want to here. I think that leads to polarization.
People don't have to think critically or "outside their comfort zone" any more because you name an ideology, there's going to be a 24/7 media outlet catering to that ideology. Viewers and listeners no longer have to "endure" contrary opinions or analysis that force them to reexamine their views with an open mind. No, it's all about throwing fresh meat to the true believers.
The more this happens, the more intransigent these people become; immovable objects convinced it's all about "us versus them" and that "we" have to win and "they" have to lose. And if it's good for the country, that's just serendipity. The goal isn't to advance the nation, it's to humiliate those stupid and/evil people on the other side of the issue.
Sad. On one hand the small-d "democratization" of the media is a very good thing in that it gives ordinary people more of a voice. Unfortunately too many of these "voices" are closed-minded and KNOW they are right on everything. And too many of these voices don't even try to present news without extremely biased and slanted commentary or interpretation.