I’m not a fan of her but some of us are trying to be objective. Others, like you, are judging her based on your personal tastes - when you’re not meant to be in her target audience. Objectively there haven’t been many recording artists who’ve achieved more than Taylor Swift and her career has a long way to go. She’s also made quite a few great business and investing moves, and if you’ve seen her in interviews, she’s quite intelligent - IOW it’s not just the people around her pulling the strings.
What her fans think of her is way more relevant than what us old fogies think.
To add to that (and I think this aligns with what you are saying), her "achievement" is her overall popularity (and business acumen). Impressive!
From an objective "musicality" viewpoint, I'm certain that credentialed, knowledgeable music educators would find the Beatles music to be much more sophisticated and adventurous (in chord structure, time signatures, melody, harmony, variety, instrumentation, recording techniques, etc).
And while (as you mentioned in another post), the early Beatles music was simpler (but different, so caught attention), we all can see how they developed over the years. And they only had
eight years from their first hit to their last album.
Taylor Swift had her first hit 17 years ago. Over twice the career length of the Beatles. And, she's now OLDER than any of the Beatles were when their last album was released (33 vs 30, 26 and 27). Objectively, I'd be shocked if any musicologist would put her anywhere near the level of the Beatles, despite the fact she's had much more time to develop (and oddly, I'm not a
super Beatles fan, though I certainly do appreciate what they have done).
But yes, her fans like what she does. It isn't all about music proficiency. I like some bands/performers who aren't sophisticated musically, but they have 'something' that draws me in. So her fans are her fans, it's all good.
Some say she is a good role model for young girls, I haven't followed her enough to have an opinion, but if true, that's great, good for her. Probably a far better role model than many of the drugged out musicians I followed in my youth!
-ERD50