Interestingly, domestic brands outperformed import brands overall for the second year in a row, but it’s only the third time that’s happened since the study was first published in 1987.
“The Initial Quality Study continues to demonstrate the critical importance of automakers responding to consumer feedback regarding vehicle quality,” Sargent said. “Any automaker that stands still will quickly start to fall behind. For consumers, the great news is that significant improvements are occurring in all model segments, meaning that you don’t have to spend a lot of money to get a quality vehicle.”